GOOD DESIGN. GREAT GIFTS. Founded in 1929 as an educational institution, The Museum of Modern Art established the world’s first curatorial department devoted to architecture and design in 1932. At mid-century, MoMA played a leading role in defining and promoting the concept of Good Design, emphasizing the importance of design in everyday objects.

An extension of the Museum’s educational mission, MoMA Wholesale manufactures and distributes thoughtfully designed, innovative, curator-approved products, disseminating the values of Good Design. MoMA Wholesale began its mission more than 50 years ago, when contemporary artists and designers were invited to submit designs to be featured in MoMA’s holiday card selection. Today, MoMA Wholesale is an authoritative resource for design objects, offering a diverse assortment, including unique gifts, personal accessories, items for the home and office, stationery, and celebrated holiday cards.

Situated in the heart of Manhattan, MoMA inspires and engages the public by providing access to the world’s finest collection of modern and contemporary art. Millions visit MoMA annually to experience extraordinary exhibitions, superb educational programs, and an unrivaled collection comprising more than 200,000 works, including paintings, sculpture, drawings, photography, film, media, and design objects.

North America, Canada and Mexico    

Design Ideas

Tel: (800) 426-6394

Fax: (217) 753-3080

United Kingdom

Select Cards UK Ltd.

Unit D19 Heritage Business Park

Heritage Way

Gosport, Hants PO12 4BG

United Kingdom

Tel: 44-0845-22-55-771

Fax: 44-0845-22-55-772

Germany and Austria

Klein & More AG + Co. KG

Newmann-Reichardt Str. 27-33, Haus 14

22041 Hamburg, Germany

Tel: 49-40-65-68-41-0

Fax: 49-40-65-68-59-30


IC Design AG

Spiegelbergstrasse 14

6318 Walchwil, Switzerland

Tel: 41-043-818-58-19


Shaddy Co., Ltd.

6-1-11 Shimbashi, Minato-ku

Tokyo 105-0004, Japan

Tel: 03-5400-5661

Fax: 03-5400-5664

South Korea


14F, Tower A, Times Square, 442



Seoul, 150-798, South Korea

Tel: 82-2-1661-1057

Fax: 82-2-2638-6755

Poster Distribution

McGaw Graphics, Inc.

Tel: (800) 221-4813

Fax: (802) 549-5463

The Museum of Modern Art

MoMA Wholesale
11 W 53rd St
New York, NY 10019
Phone: (212) 708-9800
Fax: (212) 333.1103; (866) 649-MoMA